Spend 1 hour with the Profit Automation team
Understand whether you're marketing to the right person...
And if you know them well enough.
Uncover gaps in your outbound or lead generation approach.
Lead generation has changed dramatically. Using outdated methods means you'll rarely get a response.
"Either PLG or sales-led, Andrew is the guy that can help you start reaching out to these people in a way that is intended to make them convert, rather than just the lackadaisical approach that nearly all ... businesses take."
"Up until a few months ago, literally 100% of every dollar that has come to me in new revenue has been inbound. All of that almost ground to a halt just a few months ago, and I was in a panic about what I was going to do ... We put together a 7-email campaign ... in something like 18 days, that campaign yielded about 50 discovery calls and over $60,000 in revenue.
"We generated $65,000 from that black Friday campaign we put together. Last year, same thing ... that campaign generated 40 calls and over $300,000 in revenue. The reason I hired you is you really do a good job of understanding my voice and conveying the value we bring."
I'll have done my research ahead of time, but there are things only you can tell me about what you're doing now and how it's working.
Do you have an ICP and buyer persona? Are they the best choices for
your business?
How well do you understand your buyer persona? What’s missing for effective outbound and nurture messaging?
Do you have an effective prospect segmentation strategy?
Does your current messaging strategy resonate with your prospects - and WHY?
Automation and AI have led to inboxes being more crowded than ever before.
Without the right messaging, it is very hard get noticed, much less start a conversation.
How do you perform outbound / lead gen today?
How much time does it take?
How do you execute differently for different segments?
Are you leveraging the required technologies to keep up?
Outbound is an arms race. Response rates are lower because inboxes are
saturated. Using outdated methods means you’ll never muster the volume to get responses.
Strategy recommendations.
We'll finish off with concrete recommendations on how you can deploy effective, scaled outbound and lead gen efforts.
If we think we can help, we’ll say so. No pressure, no commitment.