Ever wondered why sales and marketing are so hard? Why most website visitors don't become leads? Why most leads never convert? Why prospects ghost your sales team? Why most of your sales opportunities end in "No Decision"?
When your prospects aren't bought in emotionally, they drag their feet at every stage of your customer journey.
And in today's world, where attention is more scarce than it's ever been in human history, your prospects don't buy in to you and your story.
They are immune to stories and messages that aren't about them.
But be aware - telling a story that creates this emotional buy-in requires you to understand them deeply. You have to answer questions like:
What are the thoughts playing on repeat in their minds all day long?
What emotions do they consistently have about their work?
What emotions do they value above all others?
In what ways are they misunderstood?
We answer these questions for your business, and then we craft the stories and messages that elevate the performance of every touch in your customer journey.
WHAT WE OFFER
Unearth the powerful story about the transformational journey your business provides to your customers. This story already exists - you just have to uncover it.
Email is still one of the most powerful channels of communication you have with your market. With the right messaging framework, backed by the right Story Foundation, well-written emails can add significant performance to your business.
You might have a good hook - but without a well-designed system of messages, invitations, and offers, you're playing catch-and-release. Your new content funnels, fueled at every step by your Story Foundation, means you'll stop losing good prospects to poor messaging and serve more customers at a higher level.
"Either PLG or sales-led, Andrew is the guy that can help you start reaching out to these people in a way that is intended to make them convert, rather than just the lackadaisical approach that nearly all software businesses take."
"Up until a few months ago, literally 100% of every dollar that has come to me in new revenue has been inbound. All of that almost ground to a halt just a few months ago, and I was in a panic about what I was going to do ... We put together a 7-email campaign ... in something like 18 days, that campaign yielded about 50 discovery calls and over $60,000 in revenue.
"We generated $65,000 from that black Friday campaign we put together. Last year, same thing ... that campaign generated 40 calls and over $300,000 in revenue. The reason I hired you is you really do a good job of understanding my voice and conveying the value we bring."
Andrew got a master's degree in English, then went into business.
Still calls reading Lord of the Rings, Great Expectations, and Les Miserables "life changing experiences."
Loves the movie Inception.
After almost 20 years of watching businesses talk about nothing but themselves and their products, and witnessing how little their prospects care, Andrew started Profit Automation to help companies perform inception on their prospects.
Once reached the fourth dream level of a prospect, but had to leave in a hurry when the prospect wanted to tattoo the client's B2B brand on every inch of their body.
Malcolm graduated with an English degree from college. Lived in Arkansas for two years but didn't work for Walmart.
Hates nonsense.
Malcolm joined Profit Automation to use his considerable powers of language and storytelling to put me-centered marketing to bed.