2025 Special: We Will Convert Your Leads Into Pipeline with Almost No Risk or Effort from You

80 to 90% of Your Leads Never Had a Sales Call. Here’s an Easy Way to Pump Them Into Your Pipeline.

You’re Probably Missing Out on Hundreds of Thousands in Potential Revenue from Leads Sitting in Your CRM Right Now.

If you’re a SaaS company doing $5M ARR or more, the leads that never made it into a sales call can create a massive boost to your pipeline and revenue this quarter.

The secret to moving these leads into your pipeline lies in how you deal with them. Today, they get ineffective drip emails and an occasional call from an SDR.

They probably won’t answer the call, and if they do, they’re going to say no. That’s because nothing has changed since the first time you asked.

Most of these leads will never warm themselves up. Unless you hit them with the right messages, they’re dead to you - and vice versa.

With the right approach, you can turn these leads into qualified pipeline. But you shouldn’t sit still on this - these leads aren’t getting any warmer sitting dormant in your CRM.

How to

Build a Fat Pipeline

and Close More Deals

from the Leads You Already Have

These leads said no because they weren’t ready for a sales call.

While they had a vague idea that you might be able to help them, they didn’t understand the full impact of your product, and they didn’t see any reason to break from the status quo.

To move these leads into your pipeline as well-qualified prospects, you need to target them with messaging that meets them where they’re at, and systematically moves them into your pipeline.

Not a call from an SDR who just wants to set a meeting.

Not drip emails about your product and your customers.

These leads need a different approach.

These leads don’t have a logical hurdle, they have an emotional one. And no matter how well you train your SDR’s, it’s a rare thing for an SDR to clear this hurdle.

But if your content hits them with a new angle, creates emotional urgency, gives them a belief that they can and should solve the problem you help with…

They’ll consider what you have to say about the problem they’re suffering from and the possibility of solving it.

But here’s the reason no one at your company is already doing this:

You have to really know what you’re doing to create this powerful messaging.

This is where Profit Automation comes in. We specialize in exactly this type of content and messaging.

The right messaging can take the form of email, SMS, video, or webinars. It’s not the form of the messaging that’s different - it’s the content.

We’re experts at crafting messages that make leads stop what they’re doing and open their minds to new possibilities.

The best part? We’ll work to move these leads into sales calls with very little risk, expense, or effort from you. We charge a very small up-front fee to get started. After that, we get paid only when you close revenue.

How Much Revenue Are We Talking About?

Results will vary for every lead list and product, but let’s do some hypothetical math.

Thinking conservatively, let’s say we can only convert 2% to 5% of these leads into pipeline, and let’s assume you have a reasonable 35% close rate on qualified pipeline.

That means for every 1,000 leads sitting dormant in your database, we’re creating 20 to 50 new pipeline opportunities.

Based on your average deal size, we’re looking at the following revenue numbers:

Average Deal Size

Hypothetical New ARR Per 1,000 Leads

(range based on conservative 2% to 5% conversion rate)

$10,000

$70,000 to $170,000

$25,000

$175,000 to $437,500

$50,000

$350,000 to $875,000

$100,000

$700,000 to $1,750,000

Proven experience getting stalled leads into sales calls...

including setting a combined 90 meetings for Ian Koniak and Jamal Reimer in a single month in the worst market either of their businesses had ever seen.

Ian Koniak

Founder and CEO, Untap Your Sales Potential

Jamal Reimer

Founder and CEO, Enterprise Sellers and Mega Deal Secrets

What Exactly Will We Do for You?

We Study Your Company

We start by understanding your company’s brand and value. This includes your style of communication, your values, what problems you solve, and how you stack up against your competitors.

We Study Your Leads

We don’t just send some canned scripts to your leads and hope for the best. We start by segmenting your leads using any relevant characteristics, such as age of the lead, contact demographics, company firmographics, and others.

We create these segments so we can then write emails that hit their personal thoughts and emotions as closely as possible. For that reason, we study each segment until we know them better than their own mothers.

We Craft Your Messaging

We then craft the email and/or SMS messages that we use to get your leads into sales meetings. Nothing we ever do is a final draft - each message only survives until it’s beaten by a better one.

We Send Your Messages

We start by testing different messages on small sets of leads to see which performs best. When we have a winner that performs at a level we’re happy with, we send it to a larger list of leads.

We’ll ask for your guidance on how long we send these messages. But given that most of these leads will never talk to you if we don’t convert them, we recommend stopping only when they convert or unsubscribe.

We can use our systems or yours to send these messages, according to your preference. We work with as little burden on you as possible.

We Create High-Converting Content

We call this Endgame Content. It’s not a blog post of the top 10 vendors in your space with (surprise!) your company at the top. This is content that opens the heart, creates belief, and drives urgency.

We’ll experiment with different types of content as necessary to boost the conversion rate of leads to pipeline.

We Test and Optimize Constantly

We perform all of this work on an ongoing basis, and we’re always testing to see if we can beat our best messaging and content.

We Put Sales Calls on Your Reps’ Calendars

As leads convert into qualified prospects, we’ll schedule your calls so your reps can start working their new opportunities.

Is This Offer for You?

You need more pipeline and more closed deals
You have at least 10,000 (estimated) leads that never became qualified pipeline
Your sales team can consistently close deals once they're in the pipe

Your typical sales cycle is longer than 6 months
Getting a meeting with a lead or prospect requires a POV tailored for their company

Want to Convert Your Dormant Leads into Qualified Pipeline?

Choose a time to talk.

Want to see how much pipeline we can create from leads you already have with very little risk, investment, or effort on your part?

Book a quick, no-risk strategy call now.

If we work together, you pay a small start fee, and then we work independently and don't get paid until you close revenue.

On the call, we’ll ask questions about the estimated size of your lead database, your sales metrics, your systems, and how much help you need to build the pipe and close the sales you’re looking for.

You’ll be speaking directly with Andrew Schultz, founder of Profit Automation.